Reasoning And Analysis Assignment Essay Example | Topics and Well Written Essays - 1250 words

Reasoning And Analysis Assignment - Essay Example In this way, the reader can quickly infer as to the symbiotic relationship that key indicators effect on the overall sellability/marketability of a given idea, item, or individual. In a sense, the crowning achievement of an individual or a firm can serve to provide a powerful and useful segue or introduction where the reputation precedes the product or individual. This brief analysis will consider the ways in which the Halo Effect exists in many different forms as well as seeking to draw a level of inference onto the ways that companies can mold and benefit from such an interpretation while all the time promoting key concepts, products, and ideas to the customer base while allowing the product or service to perform the actual marketing itself; thereby, saving the company a large amount of money that would otherwise be spent on marketing. In order to achieve such a goal, 3 articles will be compared and key inference will be drawn from each as a way to better understand and categorize the Halo Effect. The first article which will be analyzed is entitled, â€Å"Creating the Brand Halo Effect†. This particular article discusses the way a firm can allow its market leader to tacitly perform its own marketing. An example of such a practice can readily be seen in the way that Apple Inc allowed the success of its iPod line to perform the product recognizance for its PCs and other services. Due to the fact that the market leader was so pervasively displayed within the culture, spending a large budge marketing a product such as the Apple line of PCs and laptops would have been a wasted effort. As such, the Halo Effect can contribute powerfully to lifting to the overall profitability of a given firm and freeing up valuable resources that would have otherwise been utilized to market and advertise other product/service offerings that However, it should be noted that placing the firm’s marketing thrust on a single

Environmental Economics Essay Example | Topics and Well Written Essays - 750 words

Environmental Economics - Essay Example Such rapid growth has brought about unprecedented pressure on the environment. It has been a challenge for India to ensure sustainable growth without hampering its environment beyond the acceptable norms. The key concerns that the country is facing today include its vulnerability to climate change, ability to maintain the balance between environmental concerns and development, setting the research and development priorities and mitigation of poverty amongst its masses (Dayal, Vikram and Chopra, Kanchan). It is important to recognize that natural resources are the prime source of all material inputs to economic activities. The environment acts as a sink of the various kinds of waste generated through human activity on a regular basis. A proper balance between the developmental needs of the country and its environmental concerns is necessary in order to pursue the path of sustainable development. Sustainable Development involves a durable and balanced approach to economic growth provid ing social protection and justice to all and ensuring environmental conservation all the time. Environmental Economics involves the relationship between environment and development. Three major aspects that are responsible for exhaustion of natural resources are over-population, over-production and over-consumption. In addition, there factors also lead to generation of massive quantities of waste if not managed properly. The equation between welfare and human development with protection of natural resource and natural environment has to be a balanced one for continued existence. Hence, while protecting environment is a must, without development it will be unsustainable and therefore it is essential to recognize that the two realities of growth and environment are to co-exist. The Government of India has recognized the importance of sustained development and its Ministry of Environment & Forests issued the National Environment Policy (NEP) in 2006, as a â€Å"response to our nationa l commitment to a clean environment as mandated in the Constitution in Articles 48A and 51A (g) and strengthened by judicial interpretation of Article 21.† (Ministry of Environment and Forests, Corporate Environmental Responsibility). The objective of the NEP is to bring to the mainstream all environmental issues in development activities. The governing subject of the policy is that â€Å"while conservation of environmental resources is necessary to secure livelihoods and well-being of all, the most secure basis for conservation is to ensure that people dependent on particular resources obtain better livelihoods from the fact of conservation than from degradation of the resource.† One of the primary requirements for growth is land. This limited resource is under severe constraint in India and two environmental issues are rigidly tagged to this constraint, the use of agricultural land for industrial purposes and forest land for all development activities. The law of the country mandates that any use of agricultural land for industrial purposes and clearing of forests for developmental activities are to the strictly cleared by the concerned State or Central Government. Forest clearances are to be granted only after careful consideration of the impact of forest diversion on biodiversity, wildlife, water and the local community. Similarly, agricultural land must be cleared by the local government before using for non-agriculture activities. Similar protective measures have also